BICYCLE 
INDUSTRIAL 
We feel part
of something bigger.
To innovation and creativity typical of the “Made in Italy”, Ursus combines a mindset of European matrix, because our vision goes beyond natural borders.
Italy, by tradition, is a country composed by small local realities, yet small companies can bring to the European scene that attention to details that is all Italian.
In the Europe of today, characterized by advanced automation and cutting edge technologies, we are confident we can do our part. As our products are small dowels of much larger projects, so we want to be part of something bigger.
We want to be Italians in Europe. From the interaction with other European entrepreneurial businesses, in fact, we can achieve a lot. Not only new partnerships or the promoting of our products, but also and above all, the transferring of technologies from abroad to Italy and vice versa and the creating of new synergies to support the internationalization of the Italian production system.
At Ursus, we believe that only the comparison with other European companies can make us acquire that know-how necessary to improve continuously the quality of our products and to ensure our clients a constant process of innovation.
Ursus is active both on a local level through initiatives linked to the region, and on an international level, with participation to trade shows and exhibitions.
Since 1980 we have been present at the most important international trade shows (Eurobike Friedrichshafen, Taipei Cycle Show, Interbike Las Vegas) because, even though the digital era has educated us to perceive communication via technology as natural, we consider the human contact a plus of added value.
We do not interpret trade shows just as places where to collect contacts and discuss business but, above all, as opportunities to shake hands with people we collaborate with daily through media networks.
In parallel to the promotion of the Italian spirit, Ursus is also very attentive to the international market,
thanks to activities of import and export of raw materials and finished products. The diversity of raw materials and of knowledges is a further guarantee of excellence as it gives the opportunity to absorb the best from every culture one gets in contact with.
To undertake economical activities on a global level, means also to learn many aspects of the countries with which we collaborate with, not only economic, but also political, social, legal, cultural, religious and linguistic. Ursus’ products are the result of a constant improvement process stemming from this intercultural exchange. Thanks to solid collaborative relationships with the five continents, Ursus is an esteemed interpreter and a reliable partner in the global market:
